Coming soon to our Chelmsford Quadrant store: Thought Fashion

Friday Sep 03, 2021

A love for natural and sustainable fabrics is where everything began for ‘Thought’ and we are proud to be welcoming them into our Chelmsford Quadrant store very soon.

As a Co-operative, caring for the local community and environment are at the heart of our ethos and climate change is now more prevalent than ever before!

With sustainability as a core value, ‘Thought’ recognise their responsibilities towards the environment, eco systems and local communities. Their suppliers and supply chains must commit to their Environmental Policy. Setting and maintaining these standards helps to raise greater awareness of the need to be responsible.

Slow Fashion

You may have heard the term ‘Slow Fashion’ recently and ‘Thought’ are certainly kindred to this philosophy.

So, what exactly is Slow Fashion and how are ‘Thought’ changing the way we shop for clothes?

Slow Fashion is an approach to producing clothing which takes into consideration all aspects of the supply chain and in doing so, aims to respect people, the environment, and animals. It also means spending more time on the design process, ensuring that each piece of apparel is quality made.

‘Thought’ take every step possible to show great care to the people involved in making their clothing. Building lasting relationships with the people they work with is crucial.

They visit and check in with factories regularly, taking the time to reflect and refine how things are done in-house. ‘Thought’ are proud to be a member of the Ethical Trading Initiative (ETI), a leading alliance of companies, trade unions and NGOs that promotes respect for workers’ rights around the globe.

Sustainability has been part of ‘Thought’s’ DNA since they started out in 1995 – which, naturally, includes their yarns. Their traceable origins, low impact, quality feel, and ability to last as well as become more beautiful with use, are what make the collections so very special.

‘Thought’ source natural, sustainable yarns that use less water, fewer pesticides, and create less CO2. And they upcycle any leftover fabric at source so to reduce waste and create new products.

Gino Muscat, Store Manager (Chelmsford Quadrant) commented “We are delighted to be welcoming ‘Thought’ Fashion in becoming part of the Co-op family and they join a portfolio of our brands that already care about sustainability and climate change, these Harrison Spinks, Hypnos, Cambridge and Hug Rug.”