Gant has become the latest brand to join the menswear department of our flagship department store in Chelmsford.
The GANT Spring/Summer 2018 collection celebrates classic pieces of preppy American sportswear with a new take. Including seasonal colours such as bayberry green and rose pink with breathable high-tech fabrics, the designs are inspired by the sense of discovery that comes from taking a curious and open-minded view of your world.
“This season is about smart style – meaning simplicity and sophistication – but also about questioning how we do things,” says Matthew Wood, Creative Director at GANT. “Our passion is for preppy American sportswear, which is the heritage of our brand. We want to express the origin of GANT and keep telling our story while bringing a sense of modernity.”
The collection originates from the love of learning that is embedded in the DNA of GANT. It’s about looking up from the ordinary and taking a moment to be inspired by your everyday surroundings and acting on your curiosity.
Gant joins the store alongside popular brands, Original Penguin, Crew menswear, Brook Taverner, Weird Fish and Superdry.