Discover the Latest Summer 2024 Fashion Trends…

Friday Jun 21, 2024

Step into the season with the hottest trends of Summer 2024 at our department stores!

With the weather warming up and light evenings cheering up our moods now is a great time to elevate your style and stay ahead with these must-have looks:

White Noise: Embrace the calm with crisp whites and serene shades. Think airy linens, chic white accessories, and everything in between.

We love this simple, yet elegant white smock top – only £22 Perfect with denim!


Polo Club: Sporty yet sophisticated, this trend brings a touch of class to your wardrobe. From tailored blazers to sleek polo shirts, channel that country club elegance effortlessly.

We love this pastel pink polo top by Joules. Looks great with white jeans or white trousers. £49.95

Pastel Blazers: Soft hues, bold moves. Pastel blazers are the perfect way to add a splash of colour and sophistication to any outfit.

Take chic to new levels with this stunning green blazer by Gerry Weber (matching trousers also available). Perfect for a summer wedding, a garden party or a day at the races! £165

Pastel Denim: Who said denim can’t be dreamy? Refresh your casual look with pastel shades, blending comfort and style for a flawless finish.

Perfect for layering, we love this pastel pink denim jacket by Fransa: looks great with a dress or a pair of blue jeans – £54.99


Floral Prints: Bloom with confidence in vibrant florals. From dresses to tops, these prints are your go-to for a fresh, fun, and flirty summer look.

We love this Gerry Weber top and we think it looks great with the aforementioned green blazer. £55


Watercolour Peony Dress by Apricot – £55 Perfect for summer garden parties and outdoor events, this floral-printed dress falls to an elegant midi length. Cut from a lightweight chiffon woven with sparkly metallic threads, it’s lined for comfort and features an elasticated waist for a great fit, a halter neck, and button fastening at the nape.



Discover the Latest Menswear Trends for 2024

Unleash the Ultimate Summer Vibe with Our Trendy Menswear Collection: Step into the season of sunshine and style with our curated menswear collection for Summer 2024. We’ve handpicked the freshest trends to keep you cool, confident, and effortlessly stylish.

Checkmate with Short-Sleeved Check Shirts: Revamp your summer look with our must-have short-sleeved check shirts. These versatile staples are perfect for a laid-back BBQ or a night out with friends. Crafted from breathable fabrics, our check shirts come in a variety of vibrant patterns that are guaranteed to turn heads. Pair them with jeans for a casual day out or with chinos for a smarter, more polished vibe.

A classic shirt from Barbour – £59.95

Embrace the Breeze with Pastel Linen: Nothing says summer like the light, airy comfort of linen. Our pastel linen pieces offer a blend of sophistication and casual cool. From shirts to trousers, our pastel palette will keep you looking fresh and on-trend. These pieces are perfect for beach parties, alfresco dining, or any occasion where you want to look sharp without compromising on comfort.

Barbour Oxtown Shirt – Blue Chalk £59.95

Stay Sharp and Functional with Combat Shorts: Function meets fashion with our latest collection of combat shorts. These are not your typical utility wear – we’ve added a modern twist that ensures you stay stylish and practical. With multiple pockets and a relaxed fit, these shorts are your go-to for adventurous weekends and casual outings. They pair perfectly with our check shirts or a simple tee for a relaxed yet refined look.

Jack & Jones Combat Shorts (Various colours available) £35

Express Yourself with Printed Tees: Add a splash of personality to your summer ensemble with our vibrant printed tees. Whether you’re into bold graphics, quirky quotes, or artistic designs, our collection has something for everyone. Made from soft, breathable cotton, these tees are perfect for everyday wear. They’re not just comfortable; they’re a canvas for your unique style.

Trespass Bike Tee – £25.99

Your Summer Style Starts Here! 

Whether you’re hitting the beach, exploring the city, or simply enjoying the outdoors, our Summer 2024 menswear collection has everything you need to make a statement. Don’t miss out on these essential pieces that combine the latest trends with unbeatable comfort. Shop now and make this summer your most stylish one yet!


Visit us in stores (Chelmsford & Braintree) today to explore these trends and more! Our fashion experts are here to help you find your perfect summer style. Don’t miss out!


All items shown are available in our Chelmsford Store.