Cleaning is caring

At the Co-op we believe in a better way of doing business. That’s why none of our own brand toiletries or household products are tested on animals...

Cleaning might not always get us jumping for joy, but at least when you clean with Co-op own brand household products this spring, you can be sure they’re cruelty-free. We believe that testing toiletries, cosmetics or household products (or the ingredients they contain) on animals is inhumane and unnecessary – and we know this is a subject that’s close to our customers’ and members’ hearts too.

We take our role in raising awareness seriously. That’s why we’ve been leading the way in campaigning for cruelty-free since the 1990s, and can promise that none of our household, cosmetic or toiletry products are tested on animals. We signed up to the Leaping Bunny certification programme, in partnership with Cruelty Free International (CFI), in 2004, so you can shop with us cruelty-free – just look for the logo. And that’s an even better feeling than getting the cleaning done.

All these Co-op products are not tested on animals.
1 Co-op Lily White Air Freshener 2 Co-op 24 Ultimate All in One Dishwasher Tablets 3 Co-op Washing Up Liquid 4 Co-op Pure & Gentle Fabric Conditioner 5 Co-op Antibacterial Multisurface Cleaner Apple

Why is going cruelty free important?

Follow the bunny CFI’s Leaping Bunny certification is the only globally recognised guarantee that a brand has made a genuine commitment to ending animal testing. Before we can add the logo to our products, CFI rigorously checks them against its independently verifiable Humane Household Product Standards. To find out more, go to

What Cruelty Free International say...

'Co-op was the first UK retailer to have its range of household products certified as free from animal testing under our Leaping Bunny certification, and we’re very proud of our long relationship. Now our campaigning has gained widespread support from politicians, celebrities (like Julian Clary) and other retailers too.'
Michelle Thew, chief executive of Cruelty Free International

What do you think of our commitment to cruelty-free?

Three Co-op shoppers have their say...

1 ‘I think Co-op is doing a brilliant job with its range of vegan and veggie products. If you can get something vegan and cruelty-free easily and relatively cheaply, why not?' Melissa Reardon

2 ‘It’s important to me to use cruelty-free household products that aren’t tested on animals. And Co-op’s really great because everything’s clearly labelled, which makes it easier to shop.’ Laura White-Powell

3 ‘It’s great to see Co-op developing cruelty-free products. Making cruelty-free items available and affordable means it’s easy to buy ethically – which can only be a good thing for the planet.’ Stuart Armstrong