Arcadia launch OUTFIT KIDS and it's available in Braintree Quadrant...

The Arcadia Group recently launched OUTFIT Kids, a style-led childrenswear brand, providing on-trend looks for boys and girls aged between 18 months and 12 years old.

On sale in our Braintree Quadrant store now, the OUTFIT Kids range will be priced from £7-£45. It promises quality, value and style for the fashionistas of the future.

"Launching a childrenswear range follows extensive customer research amongst families who shop across all the Arcadia brands, they told us that for their kids they wanted fun, stylish pieces that were good quality and that price was key. We listened, and delivered." Mitch Hughes, Buying Director of The Arcadia Group

The AW17 collection launched in early September, with a partywear collection to follow later in the season.