Think Fairtrade this World Chocolate Day

Monday Jul 04, 2022

Thursday 7th July marks World Chocolate Day; an annual celebration of chocolate and the perfect opportunity to switch up your chocolate of choice.

Fairtrade certifies a wide variety of chocolates in different styles, flavours, shapes, and price points, making it easy to pick delicious chocolate that’s full of fairness.

The sad fact is that most cocoa farmers do not earn enough to cover their basic living needs; female cocoa farmers make as little as 23p per day. This is not enough and they deserve more. They deserve a living income.When buying your next bar of chocolate, or baking your next chocolate treat, think Fairtrade and support the farmers by receiving a fairer price for their cocoa.


Why not try our Co-op 4 S’mores Ice cream cones this summer?

As the weather heats up, why not indulge in this white marshmallow and light brown biscuit flavour ice cream with a chocolate flavour sauce, topped with a chocolate flavour disc and biscuit pieces in a wafer cone with chocolate flavour coating. Yum!

Chocolate. Milk or dark with Cornish sea salt? Behind every luscious chocolate bar and treat we devour throughout the year, there are six million people globally who depend on growing cocoa for their livelihoods. Fairtrade has breathed a new lease of life into entire cocoa farming communities.

Ten facts about Fairtrade Chocolate

1. Green & Black’s Chocolate Bar was the first Fairtrade Product in the UK.

In 1994, Green & Black’s Maya Gold chocolate bar became the first Fairtrade-certified product in the UK. Based on a traditional cocoa-spiced Mayan drink, it set the trend for single-origin chocolate whilst achieving a great write-up from foodies, including the celebrity chef Hugh Fearnley-Whittingstall.

Read more about Maya Gold on Green & Black’s website

2. Most cocoa farmers have never tasted Chocolate

Most cocoa farmers have never tasted chocolate, but farmers from a Fairtrade-certified co-operative in Ghana own 44% of the Divine chocolate company. Launched in 1998, it went down in history as the first farmer-owned confectionery brand in the UK.

Find out more about Divine Chocolate.

cocoa growers
Copyrights Kim Naylor

3. Cocoa can only grow well in specific conditions

Cocoa is produced in tropical environments in a belt between 10ºN and 10ºS of the Equator. The ideal climate for growing cocoa is hot, rainy, and tropical, with lush vegetation to provide shade for the cocoa trees. Ghana and Côte d’Ivoire are the top-selling countries, with Côte d’Ivoire supplying 40% of the global trade.

4. It takes around 5 years for cocoa trees to yield pods

With proper care, cocoa trees begin to yield pods at peak production levels by the fifth year and they can continue at this level for 10 years. But for all this hard work, cocoa farmers gain very little from a very profitable global cocoa trade.

5. Most cocoa farmers earn less than $1 a day

Most cocoa farmers in Ghana and Côte d’Ivoire live on less than a $1 a day. Poverty, and its many related issues such as child labour, is the key challenge faced by cocoa growing communities. With Fairtrade sales, farmer co-operatives receive the Fairtrade Premium which they spend on improving quality and productivity of their farms, to increase incomes. Meet cocoa farmers in Côte d’Ivoire to find out more.

6. The average age of a cocoa farmer is over 50

The average age of a cocoa farmer is now over 50 because the younger generation cannot be attracted to the profession as the benefits are so poor.

7. There are hundreds of Fairtrade chocolate products in the UK

There are lots of different types of chocolate products bearing the FAIRTRADE Mark in the UK, including premium, conventional, organic, gluten-free and vegan. Whenever you shop in our Co-op food stores, you can be sure that all of our Co-op branded chocolate is certified as Fairtrade and we were the first retailer to do this.

8. Fairtrade chocolate makes up 12% of chocolate sales in the UK

Fairtrade chocolate accounts for 12% of total sales in the UK – and the trend for Fairtrade-certified cocoa treats is growing (see the Global Cocoa Market 2016-2020).


9. A quarter of Fairtrade cocoa farmers are women

25% of all Fairtrade cocoa growers are women. Find out more about women cocoa farmers in Côte d’Ivoire with our long read ‘The New Queens of Cocoa‘ which shows the challenges they face and how they are increasingly taking charge of their own futures.

10. Education is key to the future of cocoa farming communities

Education is key to the future of cocoa communities. Fairtrade Africa currently trains cocoa farmers in financial management, governance, good agricultural practices, gender equality and child labour. This will form part of the Fairtrade West Africa Cocoa Program, being implemented over a period from 2015 to 2020.

Read about the Women’s School of Leadership

Fairtrade is campaigning for a living income to become a reality for cocoa farmers. Read about our Living Income campaign.

Support Fairtrade cocoa farmers by choosing Fairtrade chocolate.

Source of Information: The Fairtrade Foundation. 1st July 2022.