Why shop in season this British Food Fortnight?

Tuesday Sep 27, 2022

8 reasons to shop in season this British Food Fortnight…

  1. The greatest joy of eating seasonally is the opportunity to reconnect with nature’s cycles, the passing of time and the tremendously diverse and delicious foods that our seasonal climate provides.
  2. Food in season is cheaper because you are buying it when it is in abundance and it has not travelled a long way.
  3. Eating seasonally reduces the energy (and associated CO2 emissions) needed to grow and transport the food we eat.
  4. Eating seasonal foods supports the local economy: for example, it is a bit silly to buy apples from New Zealand at the height of the English apple harvest.
  5. Seasonal food is fresher and so tends to be tastier and more nutritious: fresh asparagus, for example, taste more special than asparagus flown in from South America.
  6. Eating British fruits and vegetables in season is good for you. Foods in season contain the nutrients, minerals and trace elements that our bodies need at particular times of the year.
  7. Whenever a particular ingredient goes out of season, another delicious food has come back into season to tempt us all.
  8. Eating seasonally is about pleasure, variety and discovery!

Find out what is in season when…